#stuffonscoutshead - it’s beginning to feel a lot like the holidays.
DIG-YOU-KNOW that there are a variety of things to consider when creating a persona for a brand? (fictional representations of your ideal customers). It starts with segmentation followed by demographics, values, opinions, and beliefs to name just a few.
How these personas feel, think and behave will give you insights that will prove beneficial as you develop and plan your social strategy.
DIG-YOU-KNOW that Twitter announced a feature that will allow marketers to collect leads directly from within a tweet? The Lead Generation Card pulls the Name, email, and username so all the user has to do is just hit “Submit” on the Card’s call-to-action.
The Lead Generation Card is a feature of Promoted Tweets (a paid feature of Twitter Ads). soon will be available for small- and medium-sized businesses.